Bacardi Bespoke bar service

Bacardi Bespoke is aservice from Bacardi in the UK that brings bars to customers' homes oroffices. The bars come complete with glasses, ice, equipment, expertcocktail mixologists, a portable bar and a DJ. Naturally, the bartenders make everything with Bacardi, havingcreated new versions of classic cocktails to incorporate Bacardi rum.Cocktail lists are personalised to a host's taste and a party's themeor vibe. In essence small-scale sponsored and branded events, Bespokehome parties are subsidised by Bacardi, so prices aren't as high aswould be expected from a professional service. Spiked with a splash of tryvertising, Bacardi Bespoke is great example of what trendwatching.com has defined as the insperiencetrend: consumers' desire to bring top-level experiences into theirdomestic domain.

Source: bacardibespoke.comAdded: 13 July 2006