Functional Caps For Old Bottles

As part of its global sustainability program, Coca-Cola has launched ’2ndlives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into useful objects, such as paintbrushes, water guns and pencil sharpeners. To encourage consumers to reuse and recycle plastic, the beverage company teamed up with advertising agency Ogilvy & Mather China for the campaign, in which 40,000 free bottle caps will be distributed throughout Thailand and Indonesia with soda purchases.

Source: designboom.comAdded: 4 June 2014