Medical site helps patients find the most promising new treatments

Medify aims to help users and their families learn about treatments that have led to the most promising outcomes for other patients with similar conditions. Users begin by typing a condition, treatment or medical institution in Medify’s search box, and the site will mine data from millions of studies for patients who match those criteria. Users can then learn more about promising studies, treatments and institutions. Information is presented via interactive graphics designed to facilitate comparisons, and various filters can be added to personalize the results. The end result is that users can see what other similar patients are doing, quickly identify promising options to discuss with a physician, research further and rally their own personal networks for additional help. Key results can be saved in a personal online “binder,” and particularly interesting studies can be tracked over time. Users can also use the site to build a personal community for sharing and support.

There’s no doubt patients are increasingly playing a more active role in managing illnesses and conditions — the key is getting the right information into their hands at the right time. Though it’s free during its beta period, future income possibilities for Medify include premium research services, opt-in marketing services and a dedicated version for doctors, according to a Mashable report.

Source: springwise.comAdded: 7 October 2011