1 innovation

Industry: advertising × Property: multiple senses × Function: increase user involvement ×

Sony playstation branded bubblewrap invites user to interact with the advertising

multiple senses

multiple senses

Conclusion

increase user involvement

Playstation bubblewrap

Bubblewrap with the Sony Playstation logo that invites passers-by to interact and press the bubbles.

Source: Added: 2 June 2006

Tags: packaging advertising

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