Larger logo on Coors thermochromic can

The Rocky Mountains, logo of the Coors Light beer brand, indicates that the beer is nice and cold and at the right drinking temperature. This is the first time that thermochromic ink has been successfully used for a design covering such a large surface area.

Molson Coors Brewing Company uses this technology to support its marketing strategy, which draws attention specifically to the ice-cold refreshment of its premium brands. Ball Packaging Europe and its parent company Ball Corporation are supplying Coors Light with thermochromic cans in the US and now also in Europe.

Source: foodbev.comAdded: 8 March 2010