Theideology of Prezi is based our natural knowledge on how to coordinateourselves in space; traditionally all information we have had toprocess and store used to be linked to physical space. That is whereour minds have developed good skills in orienting ourselves. Despiteall this digital information today is mostly presented to us as amoniker of printed matter. Of course printing has served us well tostore (and shape) information for the the last six centuries, however,with the wide appearance of computing we saw the same old pattern: oldforms got translated to new media without exploring its full potential.Most of the computer systems which present us with information todayuse the old paradigm of prints and slides: arranging information on aframed 2d static space. We could argue that these (at least theirforms) are merely the side effect of Gutenberg's galaxy.
Source: prezi.comAdded: 22 January 2009