sundial billboard

McDonald's Corp. is striking back in the ongoing fast food breakfast war with a new billboard in Wrigleyville.

Designed by ad agency Leo Burnett with the input of an engineer, thebillboard features a real sundial whose shadow falls on a differentbreakfast item each hour until noon, when the shadow of the McDonald'sarches are dead center.

Source: chicagobusiness.comAdded: 13 July 2006