Product life story labels

Dole Organic lets consumers "travel to the origin of each organic product". By typing in a fruitsticker's three-digit Farm Code on Dole Organic's website, customerscan find the story behind their banana. Each farm's section on thewebsite includes background info, shows photos of the crops and workersand tells consumers more about the origin of Dole's organic products.

Source: doleorganic.comAdded: 29 June 2007