Beamvertising

Holland's biggestchewing gum brand 'Sportlife' introduces: Beamvertising. Images of amoving skateboarder are projected on shopfronts and outer walls ofhouses in several big cities in The Netherlands. They did it to drawattention to a promotion called 'Can you make it to the pack?'.

Parasite is a similar projects but is used in the subway. Parasite is a projection-system that can be attached to subways andother trains. Using the speed of the vehicle as parameter for theprojected content, the projection starts with the train moving inside atunnel.

Source: sportlife.comAdded: 15 May 2007