Hi-tech tunnels ads

Over the last two years television had lost effectiveness according to the Association of National Advertisers and Forrester Research -- indicating that they are moving to alternative ways to capture audiences.But beyond the Internet, transit advertisements are offering a novel way for advertisers to capture potential consumers without irritating them, says Submedia Chief Executive Officer Peter Corrigan.According to Corrigan, the ads are a series of static images that appear to move for 15 to 30 seconds as if it was a big flip book.Using the average speed of the metro train to determine frame count with some 200 to 300 frames per second seen by a rider, these frames are mounted in backlit boxes and thus creates the illusion of a flipbook.Advertisers are finding that these transit ads are a viable option in marketing to an audience.

Source: physorg.comAdded: 20 March 2007