RFID billboard shows driver's custom messages

Advertising is all about creative brains churning out creative ideas but this advertising campaign also has a dash of RFID to it besides creativity. This is the advertising campaign of MINI USA called Motorby which is in its pilot version. The company has placed interactive digital billboards at locations in Chicago, Miami, New York and San Francisco. The ideas is pretty simple: Users create a custom message stored in their RFID chip, so when they pass under the MINI billboard, their custom message shows up on the billboard.

Source: ministryoftech.comAdded: 26 February 2007