8 advertising innovations to make it interact with more senses - MoreInspiration

8 innovations

Industry: advertising × Function: make it interact with more senses ×

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Billboard Comes Alive Whenever A Train Pulls Into The Station

action during intervals

Billboard Comes Alive Whenever A Train Pulls Into The Station

Shirts that reveal a secret message when washed

dual use of colour

Secret anti-racist shirts

Innovative street communication

different components

Ashvertising

Signs Scan Faces to Target Ads to Audience

using intelligent feedback

People Watching Billboards

Roof tiles which contain LEDs

different components

Interactive LED roof tiles

A game in a cinema which is contolled by the audience

human + semi-automated tool

NewsBreaker

A promotion for getting visitors to the zoo

different components

Croc-eat-dog promotion

Perfumed (playing) cards / cards with scent

multiple senses

Perfumed (playing) cards

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